First in Consumers' Minds

Leader in Brand Awareness

Leader in Ad Awareness

Leader in TV Ad Awareness

Leader in Future Consideration

Source: 2001 Continuous Ad Tracking Study. This survey included 1,125 telephone interviews (via computer assisted program) with a national random sample of adults (ages 18-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The continuous tracking survey was conducted between February 5-September 1, 2001 by Millward Brown, a leading research agency. Statistical testing between reported numbers was performed at the 90% confidence level.