Step 1: Creating a Marketing Plan

Create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include advertising in the newspaper, posting your listing on the Internet, holding an open house and more. Century 21 Sales Professionals often use the Century 21 Customized Marketing System to create a personalized selling program for clients. Its purpose is to sell a home at the best price possible in the shortest amount of time.

Step 2: Setting the Price

A key part of the marketing plan is setting the list price. If a home is priced to low, it may cost you money. If a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. Century 21 Sales Associates are trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.

Step 3: Showtime

Now it’s time to get your home ready for the spotlight. Start with a good cleaning, then eliminate any clutter, possibly add a fresh coat of paint, and tidy up the yard. Talk to your real estate professional about other tips that can help boost a home’s curb appeal and impress potential buyers once they’re in the door. One way to make a home more attractive is to purchase a Home Protection Plan. This is a selling point because it also protects the buyer during their first year of homeownership.

Step 4: Protecting Yourself

  • Lock-up or remove collectibles and valuables
  • Do not allow children to open doors to strangers
  • Make sure pets are secure
  • Remove any dangerous items
  • Talk to your Century 21 Sales Professional about additional safety tips to help protect you and your family

Step 5: Putting a Written Agreement in Place

A buyer has made an offer – now it is time to negotiate. Rely on your real estate professional to guide you through this process. He or she will help you arrive at an acceptable price, terms and conditions, and guide the transaction through each step – from inspections, appraisals, financing, and through closing.

Ask the appropriate agency or get a list of what you need from your local Century 21 Office. Once the money has exchanged hands and all the papers signed it is time to hand over the keys and concentrate on your next big project – getting YOUR new home in order.

Additional Resources

Montana Fair Housing